Friday, 20 April 2012

Hello Tomorrow - Say What?

A lot of you would've seen that Emirates Airline has dropped their "Keep Discovering" campaign that ran for over a decade and recently adopted a new slogan called "Hello Tomorrow."

I went through the adverts that Emirates has been running on TV.  Tried to pay attention to the message they've been trying to convey in newspapers and magazines.  I am however confused.  I've missed something here because I don't understand what "Hello Tomorrow" is exactly supposed to mean.

Maybe it is just me getting old, but I preferred the "Keep Discovering" tagline that Emirates had and if it ain't broke, why fix it?