The apartments are located near the new Al Maktoum International Airport in Dubai World Central, where amongst many things, the Expo site will be. The apartments will no doubt benefit those working on the Expo project but in the longer term will be of greater benefit to those working in Dubai World Central, the new airport or any of the other projects that will take shape in that part of town in the long term.
The Expo is great for Dubai but we need to think what else after the Expo. There is a lot going for Dubai in the longer term and I just wish advertisers, media outlets, developers and anyone else involved would communicate that. The only reason to advertise or publicize accommodation for the Expo would be if you're building labour camps for workers that you'll dismantle once the Expo is over but if you're only USP is the Expo, then you're not part of the solution, you're probably the reason for another recession.